Back to binderDocument 06 · Crisis Communication Scripts

What you say to whom, and when.

Pre-drafted messages for every audience that matters. Same facts, framed differently for each. Order matters: family first, then board, then leadership, then employees, then customers, then press.

What event are these messages for? The clearer the scenario, the better the drafts.

What does each audience need to know? Be specific.

Privacy, legal, family wishes. What is NOT for any external audience?

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